The Impact of Telemedicine on Gastroenterology Medical Billing and Coding

The impact of telemedicine on gastroenterology medical billing and coding

In recent years, telemedicine has emerged as a transformative phenomenon in healthcare provision, facilitating remote connectivity between patients and healthcare providers for consultations and follow-ups. This rapidly progressing domain within the healthcare sector utilizes advanced technology to deliver medical services and consultations remotely. It enables patients to engage with healthcare professionals irrespective of their geographical location, utilizing digital platforms such as video calls, mobile applications, and online portals. Telemedicine presents a multitude of advantages, encompassing improved healthcare accessibility, convenience, and cost-effectiveness. Patients can avail themselves of medical advice, diagnoses, and even non-emergency treatments from the comfort of their residences, thereby conserving time and circumventing unnecessary visits to medical facilities.

Moreover, telemedicine has played an instrumental role in enhancing healthcare accessibility amidst the global COVID-19 pandemic by facilitating the provision of care while minimizing face-to-face interactions. It’s potential to revolutionize healthcare delivery positions telemedicine as a transformative force capable of reshaping the future of medicine and enhancing patient outcomes on a global scale. In response to this, public health emergency (PHE) and the insurance providers expanded their coverage of telemedicine services, and the Center for Medicare & Medicaid Services (CMS) introduced Waiver-1135 to extend telemedicine services in Medicare to encompass routine healthcare. A more recent Blanket Waiver further broadened the scope of reimbursable telehealth services across various healthcare domains.

Gastroenterology, which specializes in the study of the digestive system, has experienced significant transformations as a result of the widespread adoption of telemedicine. This paradigm shift has not only influenced the diagnostic and treatment approaches employed by gastroenterologists but has also brought about notable modifications in the domain of medical billing and coding. The American Gastroenterological Association has reported that even healthcare professionals themselves express satisfaction with telemedicine. A comprehensive survey encompassing 500+ gastroenterologists from diverse community settings revealed a considerable degree of contentment among providers regarding telemedicine services, with over 70% of providers anticipating its continued inclusion in their future patient care practices.

In this blog post, we will explore the impact of telemedicine on gastroenterology medical billing and coding, challenges, and considerations associated with this emerging trend.

  1. Enhanced Patient Access and Revenue Opportunities:

Telemedicine has greatly expanded patient access to gastroenterology services. Through virtual consultations, patients can receive timely advice, seek follow-up care, and access specialist opinions without the constraints of geographical boundaries. This increased patient volume presents revenue opportunities for gastroenterology practices. However, it is essential to ensure accurate and compliant medical billing and coding to maximize reimbursement and revenue.

  1. Coding Challenges and Documentation Requirements:

Telemedicine encounters often involve unique coding and documentation challenges compared to in-person visits. Gastroenterology practices must familiarize themselves with the specific coding guidelines for telemedicine services, including appropriate evaluation and management (E/M) codes, modifiers, and place of service codes. Understanding these guidelines is crucial to avoid claim denials and optimize reimbursement.

  1. Compliance with Regulatory and Payer Requirements:

Gastroenterologists providing telemedicine services must comply with various regulatory and payer requirements. Familiarity with regulations such as the Health Insurance Portability and Accountability Act (HIPAA) is vital to ensure patient privacy and confidentiality. Additionally, each insurance payer may have specific guidelines and rules regarding telemedicine billing and coding. Staying up-to-date with these requirements is essential to avoid billing errors and potential legal issues.

  1. Reimbursement and Coding Guidelines Evolution:

Telemedicine reimbursement policies and coding guidelines have evolved rapidly, driven by advancements in technology and changes in healthcare policies. It is crucial for gastroenterology practices to stay informed about these changes to adapt their billing and coding processes accordingly. Regularly reviewing payer policies and attending relevant educational programs can help ensure accurate billing and maximize revenue.

  1. Documentation and Communication:

Since telemedicine encounters lack physical examination, accurate and detailed documentation is crucial for effective medical billing and coding. Gastroenterologists must document all pertinent information, including patient history, symptoms, diagnoses, and treatment plans, to support appropriate coding and billing. Clear communication between gastroenterologists and medical coders is essential to ensure accurate translation of documented services into appropriate billing codes.

  1. Technology and Coding Integration:

Telemedicine relies heavily on technology platforms for consultations, documentation, and billing. Gastroenterology practices must integrate their telemedicine platforms with their existing electronic health record (EHR) and medical billing systems. Seamless integration ensures accurate transfer of medical data, coding information, and facilitates efficient claim submission and revenue cycle management.


The integration of telemedicine has significantly enhanced gastroenterology practices, simplifying patient access to care and increasing revenue potential. According to statistics from iTech Workshop regarding telemedicine, our expEDIum Medical Billing® (eMB) system has effectively processed a total of 5.6M claims since January 2020. Among these, 150k claims specifically pertained to telemedicine services, constituting approximately 3% of the overall claims. This indicates a substantial surge in telemedicine usage compared to the nearly non-existent number of claims processed before 2020. If we consider gastroenterology alone, over 600k claims have been processed, with more than 390k claims related to office visits and over 12k claims specifically for telemedicine. The data suggests that the increasing adoption of telehealth can be attributed to individuals seeking remote healthcare options to comply with social distancing measures, showcasing a growing reliance on remote healthcare due to the COVID-19 pandemic.

In conclusion, it is imperative for gastroenterologists and medical coders to maintain a state of alertness, stay updated on the changing telemedicine regulations, and guarantee precise and compliant practices for medical billing and coding. These efforts enable them to optimize reimbursement, enhance the efficiency of revenue cycles, and provide patients with high-quality care in the era of digital healthcare. If you would like to obtain further information about our services, feel free to reach out to us via mail or by calling 786-646-0099.